If you’ve ever sold something online, whether it’s hair, clothes, shoes, gadgets, herbs, or even small chops, you’ll notice one pattern: getting new customers feels exciting, but getting them to come back? That’s the real battle. And truth be told, most online sellers are losing that fight. In today’s African…
Author: Unity Ekeinde
Hi, I’m Unity Ekeinde, the voice behind NutureLine.com.ng. I’m a digital entrepreneur, small business enthusiast, and full-time online marketer with years of hands-on experience navigating the Nigerian business landscape.
I started NutureLine as a way to share proven strategies that actually work for entrepreneurs in Nigeria, especially in areas like Facebook ads, WhatsApp sales, affiliate marketing, and mini-importation. I’ve built and managed successful online businesses, both product-based and service-driven, and I know what it means to grow with limited capital, high risk, and little support.
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How I Made My First ₦100,000 Selling Simple Items Online
Starting an online business can feel like stepping into a vast, uncharted jungle. You’re excited, a little nervous, and maybe even wondering if you’ve got what it takes to make it work. I felt the same way when I decided to try selling simple items online to make some extra…
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Fiverr vs Upwork: Which Freelance Platform Pays Better?
Hey, if you’re a Nigerian freelancer looking to make some good money online, you’ve probably heard of Fiverr and Upwork. These platforms are like goldmines for earning in dollars, which is a big deal in Nigeria with the naira’s ups and downs. But which one actually puts more cash in…
Business
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Best Payment Gateways for Nigerian Online Entrepreneurs
If you’re a Nigerian entrepreneur trying to make it big online, whether you’re selling clothes on Instagram, gadgets on Jumia, or running your own website, you need a solid way to collect payments. Choosing the right payment gateway can feel like picking the perfect jollof rice recipe, everyone’s got an…
From ₦50,000 to 6-Figures: My E-commerce Story
Back in 2019, I was sitting on just ₦50,000, dreaming of something bigger than my regular job. That wasn’t a ton of cash, barely enough for a few bills or maybe a small treat, but it was all I had to kickstart an e-commerce business. Fast forward, and that little…
Marketing
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Why Free PDFs Aren’t Bringing in Leads Like They Used To
Remember when tossing out a free PDF felt like waving a magic wand? You’d whip up a quick ebook, guide, or checklist, pop a “Download Now” button on your site, and boom, leads would start rolling in. People couldn’t get enough of that free content, and businesses ate it up…
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How to Build a Sales Funnel That Converts on Autopilot
Whether you’re selling fashion in Lagos, gadgets in Abuja, or food in Enugu, a sales funnel is your secret weapon to turn strangers into loyal customers without breaking a sweat. Think of it like a well-oiled okada that carries your customers from “Who be this?” to “Take my money!” This…
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5 Student-Friendly Business Ideas to Start Earning While in School
Being a student does not mean you have to wait until graduation to start earning money. Many successful entrepreneurs launched their ventures while juggling lectures, assignments, and exams. With the right approach, you can build a business that generates income, fits your busy schedule, and requires minimal resources. The key…
Marketing
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Email Marketing 101 for Nigerian Hustlers
Welcome, my Nigerian hustler! You’re out there grinding, building your business, selling your products, or offering your services in this fast-paced Naija economy. Whether you’re running a fashion brand in Lagos, a tech startup in Abuja, or a food delivery hustle in Port Harcourt, email marketing can be your secret…
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How to Kick Off a Money-Making POS Business in Nigeria
Picture this: you’re in a bustling market in Lagos or a quiet village in Ogun, and people are lining up to withdraw cash, pay bills, or top up their phones. That’s the beauty of a Point of Sale (POS) business in Nigeria: a chance to meet real needs while earning…