Whether you are selling hair, clothes, herbal supplements, or phone accessories, one truth remains: your money is in the DMs. More specifically, in WhatsApp DMs. You can create the most captivating Instagram ad or a viral TikTok video, but if you fumble the WhatsApp conversation, you might as well have…
Category: Marketing
Marketing
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Why Free PDFs Aren’t Bringing in Leads Like They Used To
Remember when tossing out a free PDF felt like waving a magic wand? You’d whip up a quick ebook, guide, or checklist, pop a “Download Now” button on your site, and boom, leads would start rolling in. People couldn’t get enough of that free content, and businesses ate it up…
Marketing
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Email Marketing 101 for Nigerian Hustlers
Welcome, my Nigerian hustler! You’re out there grinding, building your business, selling your products, or offering your services in this fast-paced Naija economy. Whether you’re running a fashion brand in Lagos, a tech startup in Abuja, or a food delivery hustle in Port Harcourt, email marketing can be your secret…